Description
Aus den konfliktären Zielen ergeben sich hohe Anforderungen und Probleme für ein Controlling des Category Management
um Erkenntnisse und Fehler
Während der Neunziger Jahre lag der Anteil von Buyout-Finanzierungen stabil
so dass eine zunehmende Fragmentierung innerhalb der Ländermärkte zu beobachten ist
die Werbe-Banner im [¿]
Regional Marketing and the Strategic Market Planning Approach to Attract Business and Industry Case Study formatIsbn:Softcover - 9783838661964 Aus den konfliktären Zielen ergebenInhaltsangabe: Abstract: This thesis describes and evaluates how regional marketing, based on the ideas of Philip Kotler? s Marketing Places (1993), can be a reasonable tool to attract business locators into economic regions. The thesis concentrates on strategic market planning of local economic development programs. It is presented how to make use of local competitive advantages by useful bundling of incentives. The notion of marketing and governing
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